As part of their promotion, the Japanese arm of the international conglomerate Unilever will be bundling exclusive One Piece figures with AXE Fragrance Body Spray and Body Soap for a limited time in Japan.
Unilever introduced AXE Fragrance Body Spray in Japan in March of 2007, and it has been targeting young males with an aggressive yet humorous campaign and since this past spring, its current marketing slogan has been “Go Direct~ Fall in Love. And Have a Nice Odor” (“Go Direct ~ Koi o Shiyou. Ii Kaori de”).
In keeping with its focus on young males for AXE, and since One Piece manga and anime is popular to young adults, Unilever Japan is bundling the nine One Piece Straw Hat Pirates figures namely Luffy, Zoro, Nami, Usopp, Sanji, Chopper, Franky, Robin, and Brook.
Source: Presepe News via Anime News Network
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they should have gone with old spice that way they can have the slogan "you too can smell like a salty Pirate!" XD